June 2019

Basic brand identity design for Argenleather, a leather goods brand.


El Nochero needed a new sister brand to launch their online store. The logo design was inspired by the original El Nochero brand and the fileteado porteño lettering style, typically used in  Buenos Aires, Argentina. The filetes were born as simple ornaments, becoming an emblematic form of art for the city and closely associated to the tango culture. When walking though Buenos Aires, you can spot fileteados on public busses, posters, storefronts and more.